Business Fundamentals: Corporate Strategy
Instructor
Ean Soknang
Business Fundamentals: Corporate Strategy
Description
If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:
Business Strategy
Management and Leadership
Marketing Strategy
Description
If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:
Business Strategy
Management and Leadership
Marketing Strategy
What You Will Learn
- 1. Perform industry analysis
- 2. Execute competitor analysis
- 3. Apply the Five forces model
- 4. Assess the bargaining power of suppliers and clients
- 5. Understand the threat of substitute products and new industry entrants
- 6. Apply Game theory in practice
- 7. Study how competitors behave: Cooperation or Competition
- 8. Focus on the way companies acquire a competitive advantage
- 9. Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
- 10. Discuss the advantages of vertical and horizontal integration
- 11. Learn how to perform a SWOT analysis in practice
1. Perform industry analysis
2. Execute competitor analysis
3. Apply the Five forces model
4. Assess the bargaining power of suppliers and clients
5. Understand the threat of substitute products and new industry entrants
6. Apply Game theory in practice
7. Study how competitors behave: Cooperation or Competition
8. Focus on the way companies acquire a competitive advantage
9. Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
10. Discuss the advantages of vertical and horizontal integration
11. Learn how to perform a SWOT analysis in practice
Requirements
The course is suitable for people with business education and for people without business education
Course Outline